![[Glossy Pages] What struck me in this week’s issue of the New Yorker was not the “goings on about town,” nor the “talk of the town” nor even the review for the new Harry Potter movie. What struck me was an ad for Target.
The double-page picture immediately caught my attention, with bold typeface and the Target color scheme (lots of red and white, and black where those colors aren’t present.) The red strip you see at the right folds out of the right-side page, begging to be read when found closed in the magazine.
Target does not simply display what may be bought at their stores, nor do they illustrate people made happy solely by their purchases there, but rather list their choice of “top ten oxymorons,” a list of items that catch the interest of a curious reader (and someone who simply likes word play) while also creatively hinting at some products you may find at Target (such as number 5 on the list, “bittersweet” chocolate chips).
I approached this advertisement not as a glossy spread of fabulous people, but as an actual feature of the magazine I was reading. I just wanted to commend Target’s marketing team for that.](http://22.media.tumblr.com/Baf1fVEx4pyhvj1o7rlkmlOCo1_500.jpg)
[Glossy Pages] What struck me in this week’s issue of the New Yorker was not the “goings on about town,” nor the “talk of the town” nor even the review for the new Harry Potter movie. What struck me was an ad for Target.
The double-page picture immediately caught my attention, with bold typeface and the Target color scheme (lots of red and white, and black where those colors aren’t present.) The red strip you see at the right folds out of the right-side page, begging to be read when found closed in the magazine.
Target does not simply display what may be bought at their stores, nor do they illustrate people made happy solely by their purchases there, but rather list their choice of “top ten oxymorons,” a list of items that catch the interest of a curious reader (and someone who simply likes word play) while also creatively hinting at some products you may find at Target (such as number 5 on the list, “bittersweet” chocolate chips).
I approached this advertisement not as a glossy spread of fabulous people, but as an actual feature of the magazine I was reading. I just wanted to commend Target’s marketing team for that.
