[Tweeting] Twitter makes some people’s lives into open books. It’s especially simple when the subject of a Twitter feed is in fact already a book. @ColdCallingBook chronicles “the thoughts of an innocent book as it goes through the publishing process,” at 140 characters at a time.
There are plenty of downright funny updates (“I’ve just realized that I complain a lot in my tweets. Maybe I should have a better outlook? I mean, at least I’m not a romance novel.”) that certainly make me trust that the author, Mike Long, is entertaining before ever reading his book. I’ve added @ColdCallingBook to my followed users; we’ll see how this interesting new type of PR move will affect the book after its publication.
